With the rise of social media for business, more companies than ever are establishing their presences on YouTube, Facebook, Twitter, LinkedIn, Instagram, Pinterest…and new platforms are being added all the time. This is great, but I always remind clients that in their efforts to conquer social media, they should not let their commitment to the company blog slide. Why is that? It’s because maintaining your blog or article section ensures that you:
Continue driving website traffic. Once clients know your basic business information, they may not have a need to return to your website – that is, unless you have a blog. With a regularly updated blog or article section that you promote on your social media accounts, you can repeatedly drive traffic to your website and maximize its effectiveness.
Maintain your SEO efforts. Blog content is one of the best tools available for moving your social media strategy forward. If you understand that refreshing your website content improves your performance in search engines, then consider this: Most businesses don’t update the content on their standard web pages more than once or twice a year. With a blog or article section, you can refresh your content weekly.
Give your audience something to engage with. Engaging content encourages two-way dialogue with the audience, especially when the content is promoted on your social media pages. Remember, engagement is a powerful tool for converting social media followers into paying customers.