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Focus Groups2018-09-28T11:52:46+00:00
Focus Groups Prescott

Focus Groups

Focus groups provide valuable insights that can help any company to improve their products, services, branding, and public image.

When most people think of the word brand, they usually think about a company’s logo, tagline, and slogan. While this is part of the overall brand, it is only a small part. Much of what makes a brand successful or unsuccessful comes down to the feelings associated with a particular company. Getting to the root of feelings and what causes those feelings is essential when creating a popular brand. Focus groups help to identify feelings surrounding a brand and offer modifications that can help tilt sales in your favor 24/7.

Customer Focused

ONE OF THE HARDEST THINGS TO DO IN BUSINESS IS TO DETACH YOURSELF FROM YOUR COMPANY AND LOOK AT EVERY ASPECT OF IT THROUGH A FRESH SET OF EYES. SEEING WHAT YOUR CUSTOMER SEES PROVIDES VARIOUS ADVANTAGES TO HELP YOU SUCCEED.

By taking the time to conduct focus groups that include existing customers you can find out exactly why people do business with your company, find ways to drive additional sales and create best practices to increase referrals. Focus groups provide fantastic ROI potential but are often overlooked or skipped entirely when creating a brand story.

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Do You
Have Fans?

A GREAT BRAND THAT TRULY UNDERSTANDS ITS CUSTOMER BASE CAN CREATE FANS AND BRAND EVANGELISTS THAT CAN DRIVE SALES FOR YOU!

Have you ever wondered how brands that sell somewhat common objects like ice chests, coolers, drinkware, t-shirts, meats, etc. can have such a huge following. Well, it is because they took the time to truly understand what is important to their customers, create a brand promise that addresses what is important to their customers, and deliver on that promise every single time.

I have worked with Hickey Marketing Group on multiple projects spanning more than 5 years. Our experience has been nothing short of outstanding and I would recommend Hickey Marketing Group to anybody who needs a great marketing firm.

Lou Desmond, D&L Public Relations

Hickey Marketing Group is a great marketing firm that does what they say they will do. We have worked with them on station projects for KTIE AM590 as well as projects for our advertisers and we have always been very impressed with their work.

Brad Anderson, KTIE AM590

More Services

HERE ARE JUST A FEW MORE MARKETING SERVICES WE ARE PROUD TO OFFER AS PART OF OUR FULL MARKETING & BRANDING SUITE.

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Ready to Get Started?

We are here to help you get to know everything about your customers and create a brand they will love.

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