Digital Marketing • March 8th, 2018
If you have a business in Prescott, Prescott Valley, Chino Valley, or Dewey-Humboldt, you are well aware of the unique business climate that must be navigated. Having a business in the Quad Cities is great because you have a steady influx of tourism to help boost business, but that is not enough to sustain most businesses. To truly thrive in the Quad Cities it is critically important to market to the local community while having a strong digital presence that will allow tourists to visit your company online long after they head home. One way to market both locally and nationally is to ensure that you rank high in search engines for your product or service followed by your physical location.
Let’s pretend that you own an amazing candle shop in Prescott that makes unique, hand-dipped candles in Downtown Prescott. When tourism is slow you will need to make sure that the locals in the Quad Cities can find you shop quickly and easily, so making sure that you rank high in search engines for “Candles Prescott” is very important. Now here is where being found for your product or service followed by your physical location is so important for developing customers all across the globe. The Quad Cities are blessed with great tourism which means that millions of people can be introduced to your product or service every year. The tricky part is making sure that they can easily locate you online to purchase your product or service once they have gone home.
The above-mentioned scenario played out when my wife and I first visited Prescott. While taking a stroll down Whiskey Row, we saw an amazing painting that caught our eye in the window of Ian Russel’s Art Gallery. We walked past the painting a few times, but the piece cost more than we had on us at the time. After returning home we kept thinking about the painting, we told friends about it, and we ultimately regretted not purchasing it. The worst part about not purchasing the painting was that we forgot the name of the gallery where we had seen it. Luckily when we did an online search for “Art Gallery Whiskey Row” Ian Russell was easy to find, and we ended up purchasing the painting from more than 400 miles away. This exact scenario plays out thousands of times per year in Prescott, Prescott Valley, Chino Valley, and Dewey-Humboldt but many times when a visitor returns home, they give up on making a purchase if they cannot find the company from their vacation online.
Here are a few tips to help make sure that your website can be found by locals and tourists alike when they are trying to find you:
1. If at all possible make your service and or location a part of your domain name. In our example above Ian Russell used the URL ianrussellart.com which helped us find them when we searched for the term “art gallery” along with their physical location. This is a great move whenever possible.
2. Make sure that you have a page on your website dedicated to each service you provide. With a page for each product or service you provide, you are increasing your chances that when a potential customer searches for that product or service along with your location, you will come up in search engines.
3. Whenever possible add a Google Map to your website. It sounds pretty obvious, but Google owns Google Maps. So, this is a great way to let them know where your business is located. The location plus the service page above will dramatically increase your chances of being found on search engines when people type in your product or service followed by your location. This is important as this is how most people use search engines to find a business to serve their needs.
4. Make your website content as unique as possible. If you have the same exact content as every other restaurant, brewery, or art gallery in Prescott you won’t stand out to search engines or the people searching. If you are an art gallery, have a page for each artist, each event you have planned, etc. This will help customers identify you and search engines to deem your content as important.
We hope that you have found this article helpful. As always if you have any questions regarding marketing in Prescott or any of the Quad Cities, please feel free to contact us anytime.