Toro is a worldwide leader in lawn care, irrigation, and home improvement. When they decided to help California to tackle one of the worst droughts in decades, we were proud to be of assistance. We created a website for Toro that showed homeowners how to keep their lawn green while reducing water waste.
The website and campaign could only have an impact if people knew about it. That is why we were honored to be able to drive thousands of visitors to the website through article marketing, search engine optimization, and an inbound marketing action plan. The campaign ran until after the drought was declared to be over and thousands of homeowners were helped.