Project Description



Web Design and Search Engine Optimization Project for Water Conservation


Toro is a worldwide leader in lawn care, irrigation, and home improvement. When they decided to help California to tackle one of the worst droughts in decades, we were proud to be of assistance. We created a website for Toro that showed homeowners how to keep their lawn green while reducing water waste.

The website and campaign could only have an impact if people knew about it. That is why we were honored to be able to drive thousands of visitors to the website through article marketing, search engine optimization, and an inbound marketing action plan. The campaign ran until after the drought was declared to be over and thousands of homeowners were helped.


This project had many complex and interweaving elements that included an informative website, radio show, inbound marketing campaign, media outreach program, and ongoing article marketing. Hickey Marketing Group was able to work closely with Toro and all involved parties to make sure that the website acted as a portal to all other efforts in real-time.

  • Web Development

  • Content Marketing

  • Search Engine Optimization

Web Design
Content Creation
Inbound Marketing
Search Engine Optimization


Hickey Marketing Group was proud to partner with Toro to help reduce the impact of one of the worst droughts in California by educating homeowners and showcasing innovative products that many consumers did not even know were available. The website received thousands of visitors and initiated conversations directly with Toro as well as their trusted retailers, contractors, and dealer partners.

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