Project Description
Yucaipa Daily News
WEB DEVELOPMENT, DESIGN, SEARCH ENGINE, OPTIMIZATION
Brief
When we were approached to create an online daily newspaper for Yucaipa residents, we were thrilled to be able to help. We sat with the owners of the publication and created a framework that would allow Yucaipa Daily News staff to quickly an easily upload stories by category that would automatically populate the online newspaper in real-time.
YDN has enjoyed tremendous success and was able to outrank local publications that had been around decades before this new publication was launched. The amazing search engine rankings for the website has allowed it to gain market share faster than anybody could have expected. YDN is now a staple in thousands of households.
Deliverables
The biggest challenge in creating an online publication was getting the programming dialed in before content was ready to be published. With many stories being added daily it was essential that the user interface be easy enough for all staff members to use so that stories could be added in real-time as news was breaking.
Web Development
Content Marketing
Search Engine Optimization
Results
Hickey Marketing Group was proud to partner with Yucaipa Daily News to bring a reliable and real-time digital publication to the residents of Yucaipa. By ensuring that the website functioned flawlessly on desktop computers, tablets, and mobile devices we were able to bring news to Yucaipa residents wherever they wish to consume it.
