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Our marketing team can help you to reach your desired audience through a targeted article marketing campaign.
When people are searching for a product or service to meet their needs, it can be a lengthy process full of research, information gathering, and finally a decision. To have a strong chance of gaining business from people who may not be aware of your brand, product, or service it is important to provide useful information that can be found early in the buying process. A targeted article marketing campaign can help to do just that.
Be a Resource
Many businesses make the mistake of putting all of their time and energy into sales materials and fail to create useful information that can connect them to qualified prospects.
We have all had the experience of shopping online for something that we know relatively little about. The experience can be overwhelming, frustrating, and can sometimes stop us from progressing our journey from interest to purchase. Great brands have figured out how to meet their potential customers at every stage of their journey to provide great content to become a trusted resource, a trusted resource that usually gets the sale.
Article Marketing & Public Relations
A good article marketing campaign can be a great compliment to your existing pr efforts. A useful piece of content can be pitched to news outlets, trade magazines, and other places that can extend your brand’s reach.
There is still a tremendous amount of value in traditional media which includes newspapers, magazines, news outlets, radio, etc. A strong article marketing campaign can provide quality material to pitch to these outlets while also increasing search rankings, website traffic, and brand recognition.
“Hickey Marketing Group is a great marketing firm that does what they say they will do. We have worked with them on station projects for KTIE AM590 as well as projects for our advertisers and we have always been very impressed with their work.”
“I have worked with Hickey Marketing Group on multiple projects spanning more than 5 years. Our experience has been nothing short of outstanding and I would recommend Hickey Marketing Group to anybody who needs a great marketing firm.”
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Ready to leave your mark? If so, contact us today for your free website, marketing, and brand identity audit. We look forward to helping you and your business “Leave its Mark” on your customers and prospects for years to come.
Arizona and California