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A recent study shows that as of 2018 more than 70% of all U.S adults are social media users. This presents an unprecedented social media marketing opportunity.
With nearly three-quarters of adults in the U.S actively engaging with social media, it is essential that brands be actively involved as well. If your company is a notable brand, there is little doubt that conversations are being had about your company on social networking sites like Facebook, Twitter, Instagram, YouTube, and dozens more. Not having a social media marketing plan that includes actively being involved in these conversations is a mistake most businesses cannot afford to make in 2018.
One of the biggest problems we see with the social media presence of most businesses is that they are focused on selling instead of being an active participant on social media platforms.
When it comes to marketing your business on social media platforms the keyword to remember is SOCIAL. In our personal lives, we would never socialize with people who were continually trying to sell us on themselves and never truly engaged in a two-way conversation. When a business engages in social media marketing, it is essential to follow the rules of the platform.
Don’t DO Social.
We hear companies all the time talk about “doing social media.” social media is not something you do, like other marketing efforts, it is a constant engagement.
Merely running ads on Facebook, Instagram, or Youtube does not constitute a social media marketing gameplan. To fully take advantage of the marketing opportunities that are available from modern social media platforms your brand must engage in the communities they can add value to on a regular basis. It is incredible how many companies could have avoided colossal product flops, brand crisis, and missed opportunities had they just taken the time to connect with their customer base where they already are. And where they are is on social media.
“Hickey Marketing Group is a great marketing firm that does what they say they will do. We have worked with them on station projects for KTIE AM590 as well as projects for our advertisers and we have always been very impressed with their work.”
“I have worked with Hickey Marketing Group on multiple projects spanning more than 5 years. Our experience has been nothing short of outstanding and I would recommend Hickey Marketing Group to anybody who needs a great marketing firm.”
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Ready to leave your mark? If so, contact us today for your free website, marketing, and brand identity audit. We look forward to helping you and your business “Leave its Mark” on your customers and prospects for years to come.
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