Companies We’ve Worked With
It is almost impossible to walk through a grocery store, home improvement store, or watch TV without seeing our clients and our work. Check out some of our latest projects.
Focus groups provide valuable insights that can help any company to improve their products, services, branding, and public image.
When most people think of the word brand, they usually think about a company’s logo, tagline, and slogan. While this is part of the overall brand, it is only a small part. Much of what makes a brand successful or unsuccessful comes down to the feelings associated with a particular company. Getting to the root of feelings and what causes those feelings is essential when creating a popular brand. Focus groups help to identify feelings surrounding a brand and offer modifications that can help tilt sales in your favor 24/7.
One of the hardest things to do in business is to detach yourself from your company and look at every aspect of it through a fresh set of eyes. Seeing what your customer sees provides various advantages to help you succeed.
By taking the time to conduct focus groups that include existing customers you can find out exactly why people do business with your company, find ways to drive additional sales and create best practices to increase referrals. Focus groups provide fantastic ROI potential but are often overlooked or skipped entirely when creating a brand story.
Do You Have Fans?
A great brand that truly understands its customer base can create fans and brand evangelists that can drive sales for you!
Have you ever wondered how brands that sell somewhat common objects like ice chests, coolers, drinkware, t-shirts, meats, etc. can have such a huge following. Well, it is because they took the time to truly understand what is important to their customers, create a brand promise that addresses what is important to their customers, and deliver on that promise every single time.
“Hickey Marketing Group is a great marketing firm that does what they say they will do. We have worked with them on station projects for KTIE AM590 as well as projects for our advertisers and we have always been very impressed with their work.”
“I have worked with Hickey Marketing Group on multiple projects spanning more than 5 years. Our experience has been nothing short of outstanding and I would recommend Hickey Marketing Group to anybody who needs a great marketing firm.”
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Ready to leave your mark? If so, contact us today for your free website, marketing, and brand identity audit. We look forward to helping you and your business “Leave its Mark” on your customers and prospects for years to come.
Arizona and California