A recent study shows that as of 2018 more than 70% of all U.S adults are social media users. This presents an unprecedented social media marketing opportunity.
With nearly three-quarters of adults in the U.S actively engaging with social media, it is essential that brands be actively involved as well. If your company is a notable brand, there is little doubt that conversations are being had about your company on social networking sites like Facebook, Twitter, Instagram, YouTube, and dozens more. Not having a social media marketing plan that includes actively being involved in these conversations is a mistake most businesses cannot afford to make in 2018.